Edgy and Out There, Just like IFC
You feel like you have some indie cred when IFC calls. For their summer campaign, Exopolis created a full suite of original creative and remixed existing assets, using a very broad pallet, including live action, photography and animated elements. In addition to promoting the network and its summer shows and movies, the campaign zeroed in on a number of IFC programming blocks and special events. Our final delivery consisted of a highly modular tool kit and style / usage guide as well as several finished spots to illustrate the editorial style.