At This Carnival, We Were the Creepy Carnies
The challenge: Keep E! top of mind when it comes to wild celebrity goings-on and glamorous fun, and show off the brand in all its style and vivaciousness. The concept: E!'s lineup of larger-than-life celebs fill a summer carnival, playing games and looking oh-so-sexy (or ridiculous, when appropriate). The campaign needed a look and feel that would stand out, while staying on-brand with a fun and fabulous vibe.
Exopolis creative-directed a 3-day shoot with Anonymous Content as our production partner, resulting in gorgeous summer-themed footage directed by David Slade. We oversaw all creative development and design, as well as editorial, animation, and finishing – delivering a :60 and a :30 image spot and a cross platform tool kit of graphic assets.