Information Overload, Made Fun and On-Brand
There's a lot more to DIRECTV than every single channel known to man – in fact, there's so much to the premium Satellite TV service that they have a dedicated channel to teach new subscribers how to use their set top box and remote and talk about their technology and features in a user friendly way
Enter Exopolis, tasked with developing concepts, revising messaging and scripts, designing, animating, original scoring, VO recording and finishing for 30 video modules that appear on a dedicated channel and online. DIRECTV's CIC refresh expresses the brands premium sensibility. The videos have to clearly convey information and maintain the standard of high production value. A style guide and tool kit of assets were developed, allowing DIRECTVto update the videos as needed.