Mile-High Club, Kind Of
The stakes were high – Delta hadn't touched their brand in more than a decade, and now, with a new rebrand in place, everything would have to change and sync up with this new identity. Delta turned to Exopolis for a full refresh of their in-flight graphics system, essentially a network package with a full suite of deliverables. Difference was, Delta's package would be literally flying through the air.
Exopolis developed a bold creative strategy, with key design and animation concepts that would unify all of the package elements. The final delivery included a full style guide and toolkit that would allow Delta to update the package in-house as new programming elements were added. And we could finally tell people we'd done it in an airplane.