Digital Strategy for the Superfruit Crew
Bossa Nova makes a variety of "superfruit" beverages, many of which feature Brazil's Acai berry. And while the product was everything that a beverage should aspire to be, the brand did not have a digital strategy in place.
After being selected as digital agency of record, Exopolis dove in to a deep brand discovery that provided the foundation for a full digital strategic plan. This plan included a website redesign, social activation through Facebook and Twitter and rich media ad units. The brand now has growing, active following through social media, and is unified in look, feel and strategy across all of its digital messaging.