Big News! SunnyD beverages has chosen Exopolis to lead all strategic and creative efforts for web, mobile and social. They've got a super fun brand and we're excited to start developing new digital platforms and campaigns for them.
Full press release below.
Exopolis adds SunnyD to Recent New Client Wins
Beverage Company Taps Exopolis for Web, Mobile and Social Campaigns
Austin, TX (July 14, 2011)—Exopolis, a creative strategies agency, has been named digital agency of record for the SunnyD brand, part of the Sunny Delight Beverages Co. (SDBC). After a competitive pitch, Exopolis was awarded the business, which includes strategic and creative responsibilities for all digital initiatives moving forward.
“After evaluating multiple agencies, we chose Exopolis for their fresh approach in taking our digital efforts to the next level," said Dave Silver, Brand Manager, SunnyD. "We're excited about infusing their smart thinking and new energy into this brand.”
Exopolis was founded in 2001 as a design studio and over the years has evolved into a full service creative strategies agency. With a pedigree in design and execution, the executive team at Exopolis consciously shifted their business model to provide brands with cross-platform solutions. In March of 2010, Exopolis was acquired by Austin Ventures, which helped expand the company’s capabilities and resources. Today the company's unique process and integrated approach is helping them win high profile direct client engagements.
Earlier this year Exopolis was named agency of record for Formula 1 United States, and has since developed a comprehensive brand identity, name, website, and communications platform for its racing facility, Circuit of The Americas. Other recent work includes a rebrand and subsequent cross platform image campaigns for digital music service Rhapsody. Exopolis has also worked with Microsoft on high-priority messaging needs for platforms such as XBOX Kinect and Windows Gaming.
“We're excited to be working with SunnyD, they've been very receptive to our ideas and process," said Matt Hovis, CEO, Exopolis. "Our diverse approach may or may not employ traditional advertising platforms, but it will always involve the best ways to help our clients push the needle forward on their brand and business goals."
Exopolis is a creative strategies agency based in Austin, TX. Every engagement is guided by a custom team with years of experience in strategy, cross-platform creative and production. Clients include Formula 1 United States, Rhapsody, Apple, Coca-Cola, Nokia, Disney, Bossa Nova Superfruit Beverages, Microsoft, Nickelodeon, History Channel, IFC, HBO/Cinemax, Nike, JC Penny, Universal Pictures and more. Exopolis’ creative design, concept, and execution, has received recognition and awards from The One Show, Cannes Film and Cyber, The Webby Awards, Interactive Media Awards, Promax/BDA, and more. www.exopolis.com
About Sunny Delight Beverages Co.
SDBC is a leading producer of juice-based drinks in North America. The company is dedicated to helping moms improve the vitality of their families by creating and marketing more wholesome beverages. Privately held, the company's brands include SunnyD citrus punch, Fruit Simple smoothies, Fruit2O vitamin fortified flavored waters, Veryfine 100% fruit juices and juice drinks, Bossa Nova "superfruit" beverages, Elations dietary supplement for joint health and Crystal Light ready-to-drink bottled beverages. All SDBC plants have achieved zero waste to landfills. Please visit www.sunnyd.com for more information about the company and its brands.
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